For partners, agencies & creators
Media kit.
Everything you need to make Breeq banners, ads and posts that look like the game: the logo, colors, type, ready-made banners and the few rules that keep it honest.
Updated Nov 1, 2026 · brand.json · For AI agents
In 10 seconds
Players build it. Everyone breaks it.
01
Made by players
Every wall is built by a player from a shared kit, over their own photo. Credit the community.
02
The board is the hero
Show the real game: the dark board, neon bricks, the glowing ball. No fake footage.
03
Honest about money
Free to play, optional gem packs. Never promise earnings or advertise ETH without written approval.
Boilerplate
Tagline
Build the wall. Break the wall.
Short · 20 words
Breeq is a brick breaker built by players: design a wall over your own photo, then dare everyone else to clear it.
Medium · 60 words
Breeq is a brick breaker where every level is made by a player. Authors build walls from a shared kit of bricks, bonus zones and obstacles over a photo of their choice; every wall must be cleared by its author and by a flawless autopilot before it goes live. Play the story with Kal across the galaxy, or try the walls of the community.
Long · 130 words
Breeq is a free-to-play brick breaker built by its players, on the web and on Android. There are no house levels: every wall is authored by a player from a shared kit — bricks that explode, regenerate or hide, zones that slow, double or triple the ball, portals, bumpers, fans and a black hole — set over a photo the author chose. A wall can only be published once its author and a flawless autopilot have both cleared it, so difficulty is allowed and impossibility is not. Players follow Kal through a story of episodes across a galaxy map, unlock skins for their paddle and ball, and climb the leaderboard. Optional gem packs are sold in the game.
Logo
Three bricks, a ball, a paddle.
The mark is the game in 22 pixels; the wordmark is Geist SemiBold with tight tracking. Use the files, never retype or redraw them.
Mark · bricks, ball, paddle
Clear space & size
- Keep a margin of at least the mark's width on every side.
- Minimum: 96 px wide for the logo, 20 px for the mark alone.
- Ink logo on light backgrounds, white logo on the board or dark photos.
On the board
Over gameplay, use the white logo in a corner with the clear space, never over the bricks.
Please don't
Don't stretch or squash it
Don't recolor the bricks
- Breeq
Don't turn the wordmark neon
Don't add glows or shadows
Don't rotate it
Don't set it on busy photos
Colors
White, glass and ink. Color lives in the bricks.
Interface
- MistPage background, under the neon bloomsRGB 244, 245, 250
- SurfaceGlass panels and sheetsRGB 255, 255, 255
- InkType, the primary CTA pill, the board frameRGB 15, 17, 23
- Ink mutedBody copy and secondary textRGB 92, 98, 116
- AccentKickers, links and focus rings onlyRGB 91, 91, 255
- Board nightThe game board, the app icon tileRGB 7, 8, 14
The six neons
Reserved for bricks, bonus zones and the board aura. Never for text or buttons.
- Neon blueBricks, gradient word startRGB 79, 124, 255
- Neon violetBricks, gradient word middleRGB 139, 92, 246
- Neon pinkBricks, gradient word endRGB 255, 79, 163
- Neon cyanBricks, slow zoneRGB 34, 211, 238
- Neon limeBricks, bonus ringsRGB 163, 230, 53
- Neon amberBricks, energyRGB 255, 176, 32
The gradient word
One word per headline, at most: blue → violet → pink, at 92°.
Break the wall.
Balance
Roughly how much of a layout each color takes.
- Mist / white 62%
- Ink 22%
- Board night 8%
- Neons 6%
- Accent 2%
Typography
One family, calm and large.
Build the wall.
Geist
Regular 400 · Medium 500 · SemiBold 600Everything: headlines in SemiBold with tight tracking (−2%), body in Regular, buttons in SemiBold. Large and calm, never all caps except small kickers.
Get Geist ↗01 · ×2 · ×3 · ½
Geist Mono
Regular 400Numbers, step indices, technical labels (×2, ×3, ½ on bonus rings).
Get Geist Mono ↗Look & feel
Light glass, one dark board.
Light glass, dark board
An off-white page with soft neon blooms; the board is the one dark object, like a device on a product page.
Color lives in the bricks
Neons only on bricks, zones, the board aura and one gradient word per headline. Everything else is white, glass and ink.
One black pill
A single primary call to action per view: an ink pill with white text. No neon buttons.
Premium, not bouncy
Calm motion (200–400 ms, ease-out). No pixel art, no comic style, no cyberpunk overload.
Voice
Short lines, players first.
Confident and short
Two-beat lines: “Build the wall. Break the wall.” Say one thing per sentence.
Players first
The community makes the game. Credit authors, celebrate walls, never call it “our levels”.
Honest about money
Free to play with optional gem packs. Never hide purchases, never promise earnings.
US English
All public copy is in US English.
| Say | Instead of | Means |
|---|---|---|
| wall | level (in marketing copy) | A player-built level. |
| author | creator, designer | The player who built a wall. |
| kit | tools, assets | The shared pieces: bricks, zones, obstacles, rules. |
| clear | win, finish | Breaking every brick that must fall. |
| bonus zone | power-up | Slow, ×2, ×3, portals and the rest. |
| Kal | the hero, the character | The guide of the story mode. |
Approved headlines
- Build the wall. Break the wall.
- The brick breaker built by players.
- Your photo. Your wall. Their problem.
- Every level is made by a player.
- Difficulty allowed. Impossibility not.
Calls to action
- Play free
- Break the wall
- Build a wall
- Play on Android
Avoid: “Earn now”, “Get paid to play”, “Win ETH”, “Free money”.
Required
Rules for ads & posts.
Every ad must show
- 01The domain breeq.space (or a tracked link to it)
- 02“Free to play” together with “Optional in-app purchases” when you say free
- 03Real gameplay only: the board as it looks in the game
- 04“#ad” / “Sponsored” on paid posts, as each platform requires
Do
- Do: Show the live board: neon bricks, the glowing ball, the glass paddle.
- Do: Credit the community: walls are made by players.
- Do: Use the official banners, or build from the logo, colors and Geist.
- Do: Send each player to breeq.space or the Google Play listing with your UTM tags.
Never
- Don't: Advertise ETH, crypto, “play to earn”, payouts or prize pots — unless Breeq approved that campaign in writing.
- Don't: Promise income, rewards or “free money”, or show cash, coins or wallets.
- Don't: Show fake gameplay, other games' footage, or levels that do not exist.
- Don't: Target or appeal to children.
- Don't: Use neon on text or buttons, glass on glass, or new colors and fonts.
- Don't: Bid on “Breeq” brand keywords or register lookalike domains, apps or handles.
Store and ad platform policies apply on top (Google Play, Google Ads, Meta, TikTok). Any campaign that mentions the Earn mode, ETH or rewards needs written approval first.
Ready to run
Official banners.
Every standard ad and social size, already compliant. Download, add your tracked link, done.
Display (IAB)
Social
Making your own?
- Light page with soft blooms, the dark board as the one object, the ink logo, one headline, one ink pill.
- Use real captures of the game for the board. Keep 8% of the shortest side as a safe margin.
- Link with UTM tags, e.g.
https://www.breeq.space/?utm_source=yourname&utm_medium=banner
Contact
Need another size or a review?
Other formats, a check of your creative before it runs, a partnership or press: write to us, we answer within two business days.
Contact the teamUsing these assets means you agree to these guidelines. Breeq may ask you to change or remove material that doesn't follow them.